This week marks the 8th anniversary of the first blog post I ever wrote. It was titled CYA (Count Your Assets) and had something to do with the need for marketing departments to identify and quantify their assets–sales, information, and infrastructure assets–in order to demonstrate marketing’s contributions, analyze spending patterns, and evaluate marketing’s efficiency. The post has received about 40 hits in eight years–including one this year. Woot!
It’s likely that few of you know the history of Snarketing 2.0 (as the 2nd subscriber, @dmgerbino does). It’s also likely that even fewer of you care to know, but I’m going to tell you anyway.
Back in December 2006, when I started blogging, the blog was called Marketing ROI, because I thought people would search on that term and find my blog. Yes, I was a clueless idiot.
After a couple of years, I renamed the blog the Marketing Tea Party, trying to evoke both the Boston tea party and the Alice in Wonderland tea party. My timing couldn’t have been worse, coming just months before “tea party” became a household once again in the US. Yes, this was a dumb ass move.
After a while, it dawned on me that I might be losing readers turned off by the political connotations (despite the lack of connection). “Screw them!” (the people who wouldn’t read my blog, not the tea partiers) was my prevailing thought, but not a good marketing decision. So, in December 2011, I renamed the site Snarketing 2.0. Not that there was ever a 1.0, but nobody wants to read anything with 1.0 in its title. Finally did something right with the blog.
Blogging life has been good here at Snarketing 2.0. Named #1 blog for financial services marketers by The Financial Brand in 2013. Listed as one of the 25 best marketing blogs by Radius in 2014. Good stuff. Very proud of that.
Come the new year, however, there will be some big changes here in Snarketingville. Starting January 5, 2015, Snarketing 2.0 will become a column on The Financial Brand. Snarketing 2.0 will no longer be a standalone blog.
At this point, you might have one or more questions like:
- Who cares what you do with Snarketing 2.0?
- Why would you fold your blog into The Financial Brand? and
- What should I have for lunch?
I don’t know the answer to the last question. Or the 1st one for that matter. I’m not sure even my mother cares. Actually, I don’t think she knows that I have a blog.
As for the 2nd question, I might have some answers. What Jeffry Pilcher has done with The Financial Brand in the past few years is nothing short of incredible. It isn’t just the premier publication for financial services marketers, it’s becoming the premier publication for financial services. Period.
Incorporating my blog into The Financial Brand is an attempt to get in front of a wider audience, especially at a time when I have a book coming out, and am looking to increase the number of speaking engagements that I do.
I’d be lying if I said I didn’t have some reservations. I get to do what I want with this blog–for better and worse. I’ve got complete control over how this blog looks. Which, of course, is why moving my blog into Financial Brand is a good move, because as you can clearly see, I am clueless when it comes to site design.
And I have to admit to fears of being lost in the sauce at The Financial Brand. On this blog, I’m the big fish in the pond. Actually, I’m the only fish. It’s my pond. At The Financial Brand, I’m just another fish in the pond. I’ll be a piranha, however, so those other fish better look out.
As for editorial control or influence, I’m giving up nothing. In the discussions about the move, I recall The Financial Brand asking me to not bad-mouth the advertisers. I said “OK, as long as they don’t do or say anything stupid.” I think the response was “That seems fair.”
If you subscribe to this blog, thank you. I’m not sure yet how it will work, if you’ll still get notifications or the posts through email, if that’s how you get them today. I’m working with The Financial Brand to figure out how to make this as seamless as possible.
Thanks for reading. See you (soon) at The Financial Brand.